WooCommerce is by far the most popular WordPress eCommerce plugin and one of the most popular eCommerce platforms out there, alongside Shopify, Wix Stores, and Square Space.

In 2021, it was the preferred eCommerce platform for 11% of Americans and 14% of Brits, and its pool of users continues to increase steadily.

While many new users get acquainted with WooCommerce through a learn-by-doing method, there are many courses and tutorials out there that can help you achieve mastery faster and without skipping crucial learning steps. For this reason, we have selected and reviewed the best WooCommerce courses available at the moment.

Complete WooCommerce Tutorial by Ferdy Korperschoek (YouTube)

This free YouTube video is a great full-immersion, step-by-step guide on how to use WordPress and its plugin WooCommerce to create an online store from scratch. It’s also aimed at those who have a WordPress website already and want to include a shop section.

The teacher, Ferdy Korpershoek, is a WordPress expert who has been running his channel since 2014 and whose video tutorials have over 24 million views.

The tutorial is structured in a very clear way. You can access each chapter directly using timestamps. Here’s an overview of the various sections:

• Intro section (ca. 30 minutes) – After dealing with the basics of buying a domain and getting hosting for your website, you will learn how to install WordPress and set up the basic version of your website. You will also be introduced to the Elementor plugin, which allows you to build your website responsively and based on your specific needs and desires.
• Creating different types of products (ca. 60 minutes) – You will first learn how to use WooCommerce to create a simple product and set up elements like currency, inventory, reviews, images, and star ratings. You will then learn to create other product variants, such as variable products, digital services, grouped products, and so on. In this section, you will also be introduced to widgets.
• WooCommerce Settings (ca 70. minutes) – Last but not least, the tutorial will focus on broader WooCommer settings, such as general information, geolocation, privacy, payments, taxes, and order management. This is the longest section of the tutorial, but probably the most important one for the long-term success of your online store. Getting this information right is crucial.

The teacher has a high level of practical WordPress expertise, which he uses effectively to get beginners acquainted with this platform and its plugins.

Not only does he use a very down-to-earth language throughout the entire video, but he makes an extra effort to ensure you don’t miss any step, even the less crucial ones, a quality that you don’t find in every free video tutorial these days.

The only criticism, if that’s what you wanna call it, is that he doesn’t always answer questions made by viewers in the YouTube comments section. Still, the tutorial is so well organized and insightful that you will probably find the answer to your doubts by re-watching the passage you’re interested in with more attention.

WooCommerce WordPress eCommerce Course (Udemy)

This is one of the best-rated WooCommerce courses available on the famous learning platform Udemy. It’s also regularly updated, a very important factor when you consider that both the WooCommerce plugin and WordPress are constantly improved by their creators.

You don’t need previous eCommerce experience to enroll in this course. Both beginners and intermediate learners can find this material useful.

The course consists of 18 lessons, structured into 2 sections.

• Introduction to WordPress (7 lessons)– This is a general overview for those who are not familiar with WordPress. Here you will learn how to install WordPress, choose a theme and install plugins.
• WooCommerce WordPress (11 lessons) – This is the most crucial part of the course. You will learn how to set up an online store, add various types of products, and include coupon codes. You will also learn how to add a payment method, choose email settings and manage shipping costs.

Before buying the course, you can watch 5 sample videos (taken from different sections) to check if you like the content and teaching style. 

The course’s creator has 12 years of experience in the fields of website building and digital marketing. He has been teaching these subjects for over 10 years.

In addition to explaining technical steps in detail, this course also contains practical business advice to help your online store succeed beyond the set-up stage.

It currently has more than 160 ratings and a star rating of 4.9 on Udemy. It’s also very affordable if you take into account the quality content that it provides. As with all Udemy paid courses, you will receive an official certificate of completion at the of the course.

How to Build an eCommerce Store with WordPress and WooCommerce (Udemy)

This Udemy best-selling course is one of the best WooCommerce learning resources available online for those who don’t have prior WordPress knowledge but who are willing to commit enough of their time and energy to acquire it

By the end of this course, you will be able to build an attractive and fully functioning online store and will have enough knowledge on this topic to consult other aspiring eCommerce entrepreneurs.

There are 15 sections in this course, organized as a step-by-step learning path that will allow to you gradually build your first online shop while learning the fundamental WordPress and WooCommerce skills in the process:

• How to set up your web hosting and email.
• How to install WordPress and Woocommerce (as well as the Storefront theme).
• How to add the most important pages.
• How to create a logo and add menus.
• How to add simple and variable products
• How to add widgets and sidebars.
• How to build a responsive homepage.
• How to import products.
• How to include customer accounts.
• How to add payment methods.
• How to manage the shipping and fiscal aspects of your online store.
• How to keep your online store safe.
• How to improve the credibility of your new brand.
• Suggestions on future eCommerce ventures.
• A final bonus lecture.

The teacher has been an eCommerce entrepreneur for over 15 years, therefore this course won’t only focus on technical elements but will also give you precious business insights on how to operate in this arena successfully.

His teaching style is very practical and obviously directed at beginners. You can also turn on the English subtitles if you prefer reading rather than listening.

This course is more expensive than the previous ones, but the high star rating on Udemy seems to suggest that learners are mostly happy to have made this investment in their education.

WooCommerce Tutorial: How to Build an eCommerce Store in 2022 (Moosend)

If you are looking for a quick, compact, written guide, you may want to check this tutorial on  Moosend’s marketing blog. This 5700-word article will walk you through the most important WooCommerce features and teach you how to best use them for your business goals.

You can either read the entire tutorial or use the table of content on the right to go straight to the section you are interested in the most. This guide is divided into 7 main sections:

• How to configure WooCommerce
• How to add and manage different types of products.
• Lead captures and how to use them to your advantage.
• How to track your customers’ actions.
• Welcome email sequences and how to create them.
• Abandoned cart emails and how to create them.
• Post-purchase emails.

Don’t let the “blog article” appearance of this tutorial fool you. It’s a very in-depth guide on how to best use WooCommerce to set up and manage your online store.

Each passage is explained in detail and the extensive use of screenshots makes it easy to try things out on WooCommerce as you learn.

Some essential concepts, like lead capturing and tracking customer actions, are explained even better than in most video tutorials available.

You may find yourself coming back to this tutorial after reading it for the first time, each time focusing on new WooCommerce features that you discover progressively in your daily work. At the end of the article, you will also find links to additional bonus tutorials.

WooCommerce Official Guide for New Store Owners

More than an actual course (which typically has a beginning and an end) this is a collection of articles and tutorials published directly by WooCommerce on their official website.

These tutorials are then organized under a general guide, divided into the following 6 sections:

• First Customizations – This section contains tutorials on how to set up the basic elements of your new online store, from your website design to payment and shipping preferences.
• Setting Up Products and Pages – Here you will familiarize yourself with the different types of products that can be added to your online store. You will also learn how to choose the right product type for your specific business needs, as well as organize your products into categories.
• Adding Store Features – Here you will learn how to use WooCommerce extensions to add more advanced functionalities to your store and improve your customers’ experience.
• How to Make Your First Marketing Sales – This section contains precious business and marketing advice to help you sell your products more effectively, including an overview of useful digital marketing tactics.
• Measuring Your Store’s Performance – Once your store is up and running, it’s important for you to keep track of how well you are doing in terms of visitors and sales. This is what you will learn in this section.
• Store Maintenance, Privacy, and Security – An overview of the best practices to keep your WooCommerce store as safe as possible.

Guides and tutorials published by creators of a plugin or app are always a double-edged sword.

On the one hand, those who created WooCommerce obviously know its technical and practical features better than anybody else. On the other hand, they have an obvious interest in making you favor their product over the competition, therefore these guides may be part of their overall attempt to “sell” WooCommerce

While these articles make less use of “step-by-step” screenshots than Moosend’s written tutorial, they are very detailed and can be used as a first overview of the various functionalities of WooCommerce.

The authors are also quite active in answering questions asked by readers in the comment section, which is obviously a big plus.

Finally, this guide shows you how to connect to other WooCommerce users around the world (the so-called “WooCommerce community”) through social media, meet-ups, and weekly 30-minute live shows.

What’s the Best WooCommerce Course for Your Specific Situation?

Depending on your current level of experience with the WooCommerce plugin, and your specific learning objectives, you may end up choosing one course or another among those reviewed.

A paid Udemy video course is probably the best option if you want to master this app in the shortest amount of time possible. These are very structured online courses that you can attend in the same fashion you usually attend a school class.

If you prefer written tutorials and you are interested in a quick overview of WooCommerce and its main features, Moosend’s extensive blog article will probably do the trick.

Finally, WooCommerce’s own official guide for new store owners is the best option for those who already have some experience with this plugin and want to learn more about specific functionalities.

Let us know your experience with one or more of the reviewed courses and tutorials by dropping a comment below! And don’t forget to check our ‘Making Money Online‘ category for other reviews aimed at motivated internet entrepreneurs.